I have been wondering for years why every market launch of every new smartphone model puts so much emphasis on improved cameras (I never cared much for photography, personally). Finally figured it out: The camera is what turns ordinary users into creators. The better the image quality, the larger the files, the sooner internal storage runs out of free space. Once it does, cloud storage comes to the rescue and the trap snaps shut. Uploads is easy, Downloading everything is tedious at best. Fear of loss (even for worthless selfies) is what keeps users then locked in to the service.
I feel stupid for not realizing this sooner, but hey, at least I’m not the only one. Bottom line: don’t buy a smartphone because it has a superior camera. This is not a selling, but an up-selling point.