A marketeer tells me, “you have to have accounts on all social media platforms to drive traffic to your blog!” He even has screenshots of Google Analytics to “proof” his point.

It’s a half truth, of course. The other half is that social media traffic does not convert (at all). Visitors come to check out what everyone else in their bubble is talking about and immediately leave again to contribute their two cents to a discussion that happens off-site, where it will be dead and buried in three days. The only thing you get out of this are impressive numbers in your webserver statistics. Marketing agencies love those numbers. They promise their clients eyeballs and social media delivers. So, from their perspective, that’s a job well done. Only, it isn’t. It is just an increase in window shoppers, nothing else.